ECMA Announces the New Leader of Electronic Cigarette Manufacturing Industry

Source from:  PRWEB 07/13/2012

On July 1st 2012, ECMA (Electronic Cigarette Manufacturers Association) has agreed that KIMREE, an electronic cigarette OEM factory in China, has become the new leader of the global electronic cigarette manufacturing industry, for its stable quality, largest factory, highest degree of automation, and most number of patents. For this result, there is no suspense in the e-cigarette manufacturing industry. KIMREE entered the industry in 2007, and in 2009, Andre led the former staffs of Chinese famous enterprise BBK’s export department to establish the factory. Adhering to self-innovation and the quality policy “Quality first,” KIMREE has created the new record of leading the market trend for 3 consecutive years and finally becomes the “wind vane” of products development in electronic cigarette manufacturing industry. Andre, the founder and sales director of KIMREE sighed, "In these 3 years, there are 3 big events influencing KIMREE." In 2009, KIMREE formally announced the factory was founded in Huizhou, and established the quality policy “Quality first” and the R&D direction of independent innovation. It also introduced the quality system of Japanese Mitsubishi to control quality in Mitsubishi mode. In 2010, Ai Jianjie, who used to be the CEO of TCL and later became a principal shareholder, joined in KIMREE. Sharing the same values, Ai Jianjie contributes a lot to the stable development of KIMREE. Through 3 years’research and development, KIMREE has created disposable and reusable new models, like KIMONE, X series. These models make KIMREE the leader and ‘wind vane’of the development direction of electronic cigarette manufacture industry. Andre said with pride, “Today, many customers will ask KIMREE if they wonder what’s popular next year. I’m greatly honored to offer some help, but also under a lot of pressure to dare not make a small error in speaking.” Withstanding temptations on the way to success is a must. Under “quality” principle, KIMREE has refused quite a few low-price orders from 2009 to 2012. Most customers in electronic cigarette industry always bargain and hope to buy cheap products with good quality, but they are not aware that good quality is based on moderate cost. KIMREE will quit the business if a customer bargains too much. KIMREE will never cater to the market by sacrifice quality, and this is part of the reasons that customers having long-term relationship with KIMREE become leaders in industry. KIMREE, just like Andre, is technology-based and not good at words. But it’s the persistence of this kind of technology talents who makes KIMREE more inclusive, placid and stable, and finally realizes what ought to do and what not. Let’s wish KIMREE, such a stable and persistent enterprise, to continue leading the trend and making benefits for human beings. Enditem