Imperial Planting Trees in Madagascar

Source from:  Tobaccoreporter.com 05/24/2012

About 600 Imperial Tobacco employees and their families have attended tree planting days in Madagascar this year as part of a major reforestation project. And this year's efforts are just the latest in a line of initiatives dating back about 10 years. 'Around ￡300,000 has been spent on replanting upwards of 150 hectares of land each year since 2002 by our business in Madagascar,' Imperial said in a press note. 'The Group has four subsidiaries on the island handling the growing and processing of tobacco as well as manufacturing and distribution.' Employees from all four subsidiaries, including general manager, Jean-Claude Starczan, have been involved in reforestation activities across the country. "As a responsible business the protection of the environment is a key commitment for Imperial Tobacco in Madagascar," said Starczan. "The Group is also engaged in a number of ongoing social programmes in the communities where we operate." Enditem