New Cigarette Experience Store Opened in Shanghai

Source from:  TobaccoChina Online 04/09/2012

Shanghai Minhang Tobacco Firm of Shanghai Tobacco Group - a leading Chinese tobacco manufacturer - formally opened on March 1 a first cigarette experience store under the service brand of Haiyan (Shanghai Tobacco) for operation, after six months of careful preparation and construction. Located on the ground floor of the detached wing of Jinyan Hotel in Shanghai City, the Haiyan cigarette experience store appears to be different from other similar stores in terms of functions, layout, service, etc. Firstly, high standards of four major functions: The Haiyan cigarette experience store is of the four major functions of demonstration, training, experience and sales. As the first experience store for a series of demonstrative stores operated by Shanghai Minhang Tobacco Firm, the Haiyan cigarette experience store plays a demonstrative role to all cigarette experience stores in Shanghai City. Meanwhile, in the capacity of a training center for Jinyan Hotel, the Haiyan cigarette experience store will provide sites for on-site demonstration and practical operation in the training of store managers and shop assistants. The Haiyan cigarette experience store operates services of multimedia play, brands demonstration, human-computer interaction, test smoking of cigarettes and other personal experience activities, in exploration of ways of operation of experience stores through practice. Besides, it also operates sales of the most common famous brand cigarettes and liquors, in showing a fine corporate image. Secondly, novel and lively layout of the "experience zone": The Haiyan cigarette experience store boasts an experience zone with multimedia display screens, a brands demonstration area, a human-computer interaction area and a leisure and test smoking area, in further strengthening the effects of personal experience by consumers. Thirdly, simultaneous operation of high-end service and information collection: The Haiyan cigarette experience store provides high-end consumers with more and better services including placement of orders for high-end cigarettes, maintenance of rights for consumers and shopping guidance, and has an obligation to conduct in a timely manner consumer surveys, questionnaire investigations in accordance with marketing planning, new products surveys, cigarette test smoking and appraisal, etc, in providing powerful support for consumer data collection. And fourthly, high-quality human resources: The Haiyan cigarette experience store selects high-quality human resources for posts of shop assistants, to ensure that it always has high quality shop assistants, and to show its new styles and characteristics. Since its opening for operation, the Haiyan cigarette experience store has attracted large numbers of consumers and visitors with its novel layout and extra-large multimedia display screens. Enditem