New Laboratory Will Help Drive Smokeless Innovation

Source from:  Tobacco Reporter 03/22/2012

Imperial Tobacco has opened a laboratory at its snus factory in Sweden - allowing product testing to take place on site for the first time. Previously, the assessment of the factory's snus products was carried out by scientists based at Imperial's testing facilities in Hamburg, Germany, and Fleury-les-Aubrais, France. 'The development of the new lab at our factory in Sävsjö cuts the time needed to test and approve products, meaning they can reach consumers more quickly,' Imperial said in a press note. 'It also enhances our ability to further build our knowledge of snus and support our work to drive innovation and quality in the smokeless sector. 'Specific manufacturing and testing procedures are essential for snus because it's produced using a unique method called heat-sweating, which is similar to pasteurisation and demands high levels of hygiene.' Enditem