Super Slim Mild Seven Cigarettes for Japanese Market

Source from:  Tobacco Reporter 11/30/2011

Japan Tobacco Inc is to launch two super slim variants of its Mild Seven brand. Mild Seven Style Plus 6 and Mild Seven Style Plus One will go on sale across Japan in the middle of January. In announcing the planned launch, JT said that consumer needs were becoming increasingly diverse and that, in particular, there was a rapidly growing demand for super-slim products. The new products, which are 17 mm in circumference, have a specially designed tobacco blend. Their paper is treated with a proprietary JT process designed to reduce the smoke emitted from lit ends, and they boast 'D-spec' technology to reduce unpleasant cigarette smells. Enditem