Big And Strong - A New Bolivar for Russian Smokers

Source from:  Tobacco Reporter 10/24/2011

Russian consumers now have a Cuban cigar especially designed for their tastes, according to a story by Justin Lifflander for the Moscow Times. And those tastes are? "Big" and "strong", in the words of Javier Terres, vice president of Cuban cigar sales at Habanos. Following a 20 per cent growth in premium cigar sales in Russia (part of a surge in the general luxury items market), Top Cigars, the official distributor of Cuban cigars in Russia, introduced the new cigar, especially selected and only available locally, during its annual partner event in Moscow yesterday. The flavor and name of the Emperador, which is part of the Bolivar line, were based on inputs from Top Cigar and its local partners. The Emperador is the 25th regional edition cigar created by Habanos since it started the concept in 2005, said Oleg Chechilov, editor of Smoke magazine. Enditem