JT Thanks Customers, Looks to Regain Market Share

Source from:  Tobacco Reporter 08/19/2011

Japan Tobacco Inc said today that it would roll out a promotional 'Japanese tobacco campaign' throughout Japan between September 1 and November 30. The promotion is being put in place because the company has removed all of the purchase order ceilings that it had to impose following the March 11 earthquake and tsunami. "Because our stable supply system has been put in place earlier than planned, this campaign for all 74 products will be rolled out throughout Japan to thank our consumers for their continuing patronage of our brands," said Kenji Lijima, the company's chief marketing and sales officer for the tobacco business. "To further enhance consumer satisfaction, we are committed to continuing to improving aroma, taste, design and package configurations." JT expressed its appreciation for the 'steadfast consumer patronage of its products', and said that it would do its utmost to strengthen competitiveness with the goal of regaining market share as quickly as possible. 'This will be done through launching effective new key brand products including "Seven Stars Cutting Menthol," scheduled for the end of August, and conducting promotions and other marketing activities,' it said. Enditem