High-Quality, Low-Priced Snus From Swedish Match

Source from:  Tobacco Reporter 04/13/2011

Swedish Match yesterday launched a high-quality, low-priced snus. "Kaliber is a straightforward portion-packaged snus for price-conscious consumers who are unwilling to compromise on quality," said Markus Eileryd, product manager for Kaliber, in announcing the launch. Kaliber, in original and white portion formats, will be available in stores from this week. [The white portion manufacturing technique, which was developed by SM, results in portion pouches that have a whiter and fresher appearance, and a product that has a longer-lasting taste.] The products will be produced according to the Swedish Match GothiaTek quality standard and will have a popular tobacco flavor with a hint of citrus. Enditem