Smooth General to Battle for Market Share

Source from:  Tobacco Reporter 02/09/2011

Swedish Match has added another product to Norway's most popular snus brand, General, with the launch of General Smooth Flavor. Smooth Flavor is said to have a mild round taste with a little more citrus than regular versions of General snus. It is available in small, discrete pouches that retail in metal-cans with twist-off lids. The packaging's colors of white and silver clearly separate the Smooth Flavor can from other General cans. "It's a challenge to develop and launch new versions of such a well established product as General, but we're hoping that the changes will be well received," says Henning Ringsby, product manager at Swedish Match Norway. A few months ago, Swedish Match launched General Long Strong, which has so far taken about two per cent of the market. Enditem