Swedes Vote to Chill Out

Source from:  Tobacco Reporter 01/30/2011

Catch Collection Chill, with a full-bodied vanilla flavor and a hint of fresh mint, is making a comeback, reports Swedish Match. "This snus favorite returns in response to positive comments made by users in a consumer survey," the company said in a note posted on its website. "Since the Catch Collection was launched in 2009, seven different flavors have been introduced." "To select the flavors for 2011, a survey was conducted in which consumers over the age of 18 years participated by giving their views on the previously issued flavors and on an entirely new outsider." "We simply gave our consumers the task of determining the flavors that are to be introduced in stores in 2011 and Chill was one of the three varieties that received the best response," said Mediha Budak Gustafsson, product manager for Catch. Catch Collection Chill is a discrete portion-pouch in mini format, which is available in stores from this month. Catch Still, with the flavors of violet and licorice, will make a comeback in May and Catch Thrill, with the flavors of raspberry and pepper, will appear after the summer. Enditem