New Costumes for JTI's Hamlet

Source from:  Tobacco Reporter 11/22/2010

Japan Tobacco International has unveiled a more contemporary packaging design across its Hamlet cigar brand ahead of the key UK Christmas season, according to a story in The Grocer. The new-look packets and tins, which will be rolled out next month, are said to feature a more modern-looking font and to be finished with a matt varnish. To reinforce the brand's heritage, the JR Freeman signature has been introduced onto packs. According to Nielsen figures, Hamlet accounts for 39 per cent of the UK's £314 million cigar market. Enditem