More Refined Look for Mild Seven Menthol

Source from:  Tobacco Reporter 10/15/2010

Japan Tobacco Inc. is to introduce from the middle of next month new round-cornered packs for four of its Mild Seven menthol brands. The products in question are: Mild Seven Aqua Menthol Super Lights Box; Mild Seven Aqua Menthol One Box; Mild Seven Aqua Menthol One 100's Box; and Mild Seven Impact One Menthol Box. "The flavors, aromas, and other design features that consumers currently enjoy will not change, but with the new round corner box, JT will be more able to respond to the diversifying needs of our consumers by creating packages that are more stylish and refined than ever before," JT said in a note posted on its website. Mild Seven has been the number one brand in Japan since 1978, one year after it was launched. Enditem