Stretched Snus Rolled Out

Source from:  Tobacco Reporter 09/28/2010

Swedish Match's General snus brand is being introduced in a new portion format called Long. The new portions are said to be more elongated to fit better under the lip. "The flavor is the traditional General, but the recipe has been optimized to enhance the taste and reduce leakage," said a note posted on Swedish Match's website. "The new portions are as long as a normal Large portion, but only as broad as a Mini portion." "The can also has a more streamlined and modern design that distinguishes General Long and its new format from the traditional portfolio." "The wing on the can is also new and symbolizes the power of the General flavor and the freedom that comes with the optimized fit under the lip." Many consumers had been looking for a more discrete portion that had the same characteristic flavor and tastes as General, said Niklas Krohn, brand manager General. "With Long, we have found a unique format that will hopefully be appreciated by our users," he added. General is said to be a full-flavored and complex snus, manufactured from a blend of more than 20 types of tobacco and topped with a drop of oil of bergamot. "The result is a strong and spicy flavor, with a touch of pepper and a hint of citrus," said the website note. The can contains 24 grams, distributed in about 26 portions. In Norway, the snus is available also in a version with more nicotine - General Long Sterk. Enditem