Lorillard to Launch Newport® Non-Menthol

Source from:  Lorillard, Inc. 08/04/2010

GREENSBORO, N.C., Aug. 3 -- Lorillard, Inc. (NYSE:LO - News) today announced its plan to launch a non-menthol variety of its flagship Newport® brand in November 2010. Newport® Non-Menthol will be a premium product with broad competitive consumer appeal that delivers the high quality tobacco taste that adult smokers have grown to expect from Newport. Newport, Lorillard's menthol-flavored premium cigarette, is the second-largest brand in the industry and is the top selling menthol brand. Lorillard believes it will further strengthen its competitive position and its Newport brand family with the national introduction of Newport Non-Menthol to adult non-menthol smokers on November 1, 2010. "We are excited to leverage Newport, one of the most recognized names in the cigarette industry," stated Martin Orlowsky, Chairman, President and Chief Executive Officer. "With the introduction of Newport Non-Menthol, Lorillard will be afforded greater opportunity to compete in the largest segment of the U.S. cigarette market, as the non-menthol category represents approximately 70 percent of total industry volume." About Lorillard, Inc. Lorillard, Inc. (NYSE:LO - News) is the third largest manufacturer of cigarettes in the United States.　Founded in 1760, Lorillard is the oldest continuously operating tobacco company in the U.S.　Newport, Lorillard's flagship menthol-flavored premium cigarette brand, is the top selling menthol and second largest selling cigarette in the U.S. In addition to Newport, the Lorillard product line has five additional brand families marketed under the Kent, True, Maverick, Old Gold and Max brand names. These six brands include 41 different product offerings which vary in price, taste, flavor, length and packaging. Lorillard maintains its headquarters and manufactures all of its products in Greensboro, North Carolina. Enditem