New 'White-Portion' Snus for Norway

Source from:  Tobacco Reporter 07/21/2010

Swedish Match is launching on the Norwegian market Nick and Johnny Strong White snus, a product that is manufactured using the company's 'white-portion technology'. White-portion snus has proved to be extremely popular in Norway and SM's sales there of this type of product increased by 164 per cent during the three years from May 2007 to May 2010. White-portion snus is manufactured in a process in which the tobacco is moistened before being sealed in pouches. It is produced in SM's Kungälv production plant in Sweden. The new product, which replaces the 2009-launched Nick and Johnny Black, is said to offer a mild, pure tobacco taste with hints of liquorice. Enditem