Latest Catch Snus Has Flavor of Summer

Source from:  Tobacco Reporter 06/10/2010

Glow, the latest snus to emerge from Swedish Match's Catch Collection, is said to combine elderberry with lime to provide a preview of summer's refreshing flavor experiences. SM launches Catch Collection products with distinctive flavors several times a year, but for only a limited time. Glow is the second Catch Collection to be launched this year and the sixth in all. In February, the company launched Catch Collection Mellow, with a rhubarb flavor, and this is now being replaced by Glow. "Catch Collection is at the forefront with respect to flavored snus, and Glow is the latest in a series of pioneering products," says Mediha Budak, Catch product manager. Glow is said to have a mild tobacco character with clear elements of elderberry and lime. It has been available in stores since the middle of May and will be on sale until the week beginning August 16, when it will be replaced by Ease, with a ginger and orange flavor. Catch Collection portion pouches are available in mini portions. A can contains 20 pouches and costs about SEK30. Enditem