Davidoff Sets Sights on India

Source from:  Tobacco Reporter 05/11/2010

The Imperial Tobacco Group and Mumbai-based Barakat Food & Tobacco have entered into an import and distribution agreement for the Davidoff brand of cigarettes in India, according to an Express India story. As reported, Davidoff will be available in Classic and Gold versions, in a number of "key cities". "We are pleased that this agreement allows us to enter the Indian market with Davidoff, one of the group's flagship cigarette brands," Colin Matthews, regional managing director for Africa, West Asia and the Indian sub-continent, was quoted as saying. "We are confident that Barakat's expertise in FMCG [fast moving consumer goods] distribution and merchandising will be mutually beneficial," Matthews added. Enditem