HongyunHonghe, City Tobacco Company Agree to Strengthen Cooperation

Source from:  HongyunHonghe Group 05/10/2010

Top leaders of the HongyunHonghe Tobacco Group in southwest China's tobacco-producing Yunnan Province - the largest Chinese tobacco manufacturer - and Shenzhen City Tobacco Company in south China's Guangdong Province have reached agreement to further strengthen bilateral cooperation in marketing and the development of competitive cigarette brands.

The agreement was reached during recent talks held at the head office of Hongyun-Hongyun between top leaders of HongyunHonghe and a visiting delegation from Shenzhen City Tobacco Company. At the talks, President Wu Yi of HongyunHonghe said that as the tobacco industry of Shenzhen serves as a "showcase" and "barometer" of the ongoing reform and development of China's national tobacco industry, HongyunHonghe will redefine and reassess the tobacco market in Shenzhen, to consolidate its marketing basis in the city and promote the influence of its brands there. In this endeavor, HongyunHonghe will meticulously plan and organize brands promotion activities, and keep strengthening the vigor and vitality of HongyunHonghe's brands at the tobacco market in Shenzhen, he said. Also speaking at the talks, HongyunHonghe Board of Directors Chairman Yao Qingyan said that exchange of visits and viewpoints between top leaders of HongyunHonghe as a manufacturer and Shenzhen City Tobacco Company as a commercial enterprise at a crucial period of time of studying ways of promoting cigarette production a higher level will be of very great significance to the fulfillment of their respective obligations and missions by both sides. Presently, what is the most imperative for HongyunHonghe is to how to reform the structure of resources for the development of competitive brands. Therefore, HongyunHonghe will do all it can to meet the demand of commercial enterprises, keep pace with the speed of development of the national tobacco industry and exert all efforts to ensure fulfillment of its development targets, Yao said. Speaking on the same occasion, Director Wu Jianrong of Shenzhen City Tobacco Company said that as the tobacco industry of Shenzhen has a long history of cooperation with HongyunHonghe, Shenzhen City Tobacco Company and HongyunHonghe have developed profound sentiments between them. In future cooperation with HongyunHonghe, Shenzhen Tobacco Company will, in accordance with unified planning for marketing, focus on retail terminals to properly guide consumers, strengthen the exchange of information between the manufacturer and the commercial enterprise, strengthen coordination of marketing human resources from the two sides, further deepen and strengthen bilateral cooperation in both marketing and brands development, and do all it can to support the business development of HongyunHonghe. Enditem