JT to Launch Seven Stars Black Impact Box

Source from:  Tobacco Reporter 03/01/2010

Japan Tobacco Inc. has announced the nationwide launch of Seven Stars Black Impact Box in Japan in early April 2010. The new introduction is in response to consumer demand for a box version of the popular Seven Stars Black Impact soft pack introduced in February 2009, and aims to strengthen brand equity by enhancing Seven Stars' product lineup. Sales of box tobacco products account for approximately 65 percent of the 100 leading cigarette products in Japan, and demand in this market segment continues to expand. In addition, approximately one-third of consumers who provided feedback to JT regarding Seven Stars Black Impact, requested a box version of the product be introduced. Enditem