From RYO to cigars, first for Republic

Republic Tobacco, a leading provider of roll-your-own (RYO) and make-your-own (MYO) cigarette tobacco, papers and accessories, is entering the cigar category with the introduction of Gambler Cigars. "Cigars are a natural extension of the Gambler brand," describes Steve Sandman, vice president of sales and marketing for Republic Tobacco L.P., the marketer of Gambler Cigars. "There are a lot of not-so-well-known and regional brands in this category. Gambler is a brand with a long and recognized history of providing a consistent, quality tobacco product. With Gambler cigars, retailers can satisfy the demand for a great filter-tipped cigar at a great price from a brand that is a proven seller." Gambler Cigars couple fine cigar tobacco with a low per-pack price to provide cigar smokers with a genuine smoking experience within a modest budget. Gambler Cigars will initially be available in 100mm Full Flavor, Light Flavor and Menthol Flavor 20-cigar packs, and cartons of 10 packs of each flavor. Cases contain 30 cartons. A floor display of 48 assorted cartons will also be available. For more information, call (800) 288-8888. Enditem