JT Announces Mild Seven Redesigns

Source from:  Tobacco Reporter 12/18/2009

Japan Tobacco Inc is aiming to achieve a third consecutive year of domestic market share growth by enhancing the look of its and Japan's biggest selling brand, Mild Seven. The company said today that it was redesigning the packaging of 15 of its Mild Seven soft packs, boxes and 100s boxes, a group of products that forms the backbone of the brand. Additionally, it has developed a new product, Mild Seven Impact One Menthol Box, which, along with the redesigns, will be launched in early February. The new product has been developed, JT says, in response both to consumer needs and its need to enhance competitiveness in an expanding menthol market. The new product is said to use a unique blending process and a Flavor Thread Filter containing natural menthol flavor to provide a more satisfying flavor and impact in what is a 1 mg-tar product. JT's decision to redesign the packaging of its 15 existing products underlines its strategy of continuously evolving the brand in line with changing times and trends. Enditem