Marlboro to Unveil First New Cigarette Brand in Two Years

Source from:  Marketing Magazine (uk) 08/17/2009

LONDON - Cigarette brand Marlboro is set to launch a new brand in the UK. It is the first NPD launch for Philip Morris Ltd since 2007, when it announced Marlboro Silver. Marlboro's product portfolio includes Marlboro Red, Marlboro Gold, previously called Marlboro Lights, and Marlboro Menthol. A trial of the product in Russia came in packs styled like cigarette lighters, with an opening at the side. Enditem