New Dominican Honeys Hit The Economic Spot

Source from:  M2Media360 08/07/2009

JM Tobacco has released its latest product line, the new JM's Dominican Honeys line. It is offered in a 5.5 x 42 Corona, with a Sumatran wrapper. Three selections are available-all with popular honey-dipped heads-the Honey, Honey Vanilla and Honey Rum.　Like the regular JM's Dominican line, the cigars' heads are pre-cut as a convenience to the smoker.　JM's Dominican Honeys are packaged 24 to the box. JM's Dominican Honeys' MSRP is $60 per box of 24, or $2.50 per cigar. "Business has never been better," reports Anto Mahroukian, president of JM Tobacco Company,　producer of premium cigars and recently, JM's Hookah tobaccos in a company press release. "With the economic downturn, everyday cigar smokers are buying three or four value-priced cigars like our JM's Dominican line, instead of one super-premium cigar.　After they try a few of ours, they tell us and our retailers, 'Why haven't I been smoking these all along?'　Our cigars are made of top-quality tobaccos, but their Cuban sandwich bunching … combining long- and short-filler leaves, reduces their price and still delivers a surprisingly opulent smoke." Instead of cutting back during these tough economic times, JM Tobacco has expanded its factory in Licey, Santiago, Dominican Republic, by 10 percent. to 15,000 square feet.　Mahroukian explains that the new 15,000-square-foot area will be mainly used for tobacco storage.　"We can now also ferment leaves there, which gives us extra latitude in our manufacturing process," he says. JM Tobacco is showing the new JM's Dominican Honeys, as well as their other cigar lines and hookah tobacco, at booth No. 1855 at IPCPR 2009 this Aug. 8-12. For more information, call (888) 377-2667. Enditem