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BAT Russia Reduces Cigarette Production 6% in H1 Source from: Interfax 08/06/2009 British American Tobacco Russia produced 40 billion cigarettes in the first half of 2009, down 6% from the same period of 2008, BAT Russia managing director Kingsley Wheaton said at a press conference in Moscow on Wednesday.
The reduction in production can be attributed to seasonal factors, he said. The biggest decline in smoking is seen in the winter, while a 20%-30% increase in smoking is seen in the summer, he said.
The company's results were also impacted by general trends on the market. The Russian tobacco market contracted 3%-4% in the first half and will continue to decline at a similar pace until the end of the year, he said. Growth on the market can only be expected in the second half of 2010, he said.
Wheaton also said BAT Russia's share of the tobacco market totaled 20% by volume and 23% by value in the first half, down slightly from roughly 22% and 24%, respectively, in the same period of last year.
The decline in market share resulted from the fact that BAT Russia raised prices on its products at the start of 2009 due to growth in excise taxes, while its competitors did not hike prices. When the company's competitors reacted to the increase in excise taxes in the second quarter and this impacted their prices as well, BAT Russia's share of the market stabilized, Wheaton said.
BAT Russia boosted cigarette production 0.5% to 85.7 billion cigarettes in 2008. The company's market share by value increased 0.6 percentage points to 24.9% in 2008, while its share by volume came to 21.8%.
British American Tobacco has been working in Russia since 1994. It owns the tobacco plants BAT-Yava (Moscow), BAT-STF (Saratov) and BAT-SPB (St. Petersburg). The company had invested $870 million in Russia as of the end of 2008. Enditem
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