PM USA Tests L&M RYO

Source from:  Tobacco Reporter 08/04/2009

Philip Morris USA has started test-marketing roll-your-own cigarette tobacco, according to a story by David Ress for the Richmond Times-Dispatch quoting spokesman Bill Phelps. This summer the company started selling pouches and canisters of L&M brand tobacco in Maine and Michigan, said Phelps. "It's a very small market, but it's growing fast," he added. Ress reported that US Alcohol and Tobacco Tax and Trade Bureau statistics showed that last year roll-your-own tobacco sales increased by 17 per cent to more than 20 million pounds. During the past five years sales have jumped by 60 per cent. Enditem