Deep Roots, Great New Cigar

Source from:  M2Media360 06/18/2009

Charlie Toraño, president of the fourth-generation Toraño family's premium tobacco and cigar business, and his father Carlos, chairman of the board of 95-year-old Toraño Cigars, are embarking on their ambitious "Our Roots Run Deep Tour." The 35-city tour gives attendees at the events an opportunity to learn about the Toraño's new Exodus 50 Years premium cigar line and to sample the new blend. The company has developed the Exodus Selección Exclusiva, a box of five cigars that includes two unique shapes each of the company's top-selling Exodus 1959 (Gold) and Exodus Silver. The fifth cigar in the sampler is a 7 1/4 x 57 Salomon, which actually features the new Exodus 50 Years blend.　It is banded exactly as the factory sent it to the Toraños, as one of the numerous sample blends, wearing a plain white band, hand-written with the coded designation of its brand and blend (Exodus Liga 3-H). "Who would have thought the Castro brothers would outlive the Soviet Union and eight U.S. presidencies, and be able to hijack a culture and people for five decades?" asks Charlie Toraño. "We created our Exodus line of premium cigars to remind smokers of the hardship inflicted by Cuba's Marxist communist regime, especially its exile of the world-renowned tobacco and cigar families, including ours.　As expatriated Cubans, we have triumphed both as a people and as creators of a new cigar industry in the different countries where we all settled.　That triumph is worth celebrating and we do so in our new cigar for 2009 … Exodus 50 Years." The Tour will feature a Cuban theme in music, food and beverage, and an array of Toraño merchandise that smokers will receive as gifts with their purchases.　Felipe Sosa, the company's 10-year veteran roller, will be making cigars blended exclusively for the tour. The Toraño's Our Roots Run Deep Tour began March 23 at Cigar Haven, in Fishers, Ind.　It will continue into the summer and the company will post the schedule on their Web site (www.torano.com) as it is developed. Enditem