JT to Launch Two New Mild Seven Products

Source from:  Tobacco Reporter 04/29/2009

Japan Tobacco Inc said today it would launch two new Mild Seven products in Japan in June. Mild Seven 100's box and Mild Seven Lights 100's box are said to have been developed to enhance the brand's equity by catering to consumer demand for 100 mm versions of Mild Seven and Mild Seven Lights. In Japan, the company has been focusing on building Mild Seven's brand equity with new product launches and enhanced sales promotions. Mild Seven, which has been the market-leading brand in Japan for more than 30 years, is JT's 'core' brand, and the company has made it clear that it will continue to pursue all opportunities for growth, including further launches of new products. Enditem