JT to Launch Richer Flavor Version of Seven Stars

Source from:  Tobacco Reporter 01/14/2009

Jan 13, 2009-Japan Tobacco is to launch Seven Stars Black Impact nationwide in Japan early next month, a product, which, as its name suggests, is aimed at providing consumers with the impact of a richer, fuller, more satisfying flavor. JT believes the new product, which is a king size cigarette delivering seven mg of tar and 0.7 mg of nicotine, will play a major role in increasing the company's domestic market share. This year marks the 40th anniversary of the Seven Stars brand and JT aims to use 2009 to bolster sales of Seven Stars and build brand equity through various activities, including enhanced sales promotions and new product launches. Since the second half of the fiscal year ended March 2007, JT has been focusing its resources on increasing the equity of three brands: Mild Seven, which is its core brand, Pianissimo and Seven Stars. JT introduced a number of new Mild Seven products on to the market in 2007 when that brand, which dominates the market, marked its 30th anniversary. And the company focused on strengthening the Pianissimo brand after identifying its potential in the growing menthol segment. Enditem