Study: Tobacco Companies Manipulated Menthol Levels

Source from:  wsfa.com July 17, 2008 07/17/2008

A new Harvard study is leveling some serious accusations against the tobacco industry, claiming cigarette makers are manipulating menthol levels to try to recruit young smokers. "The tobacco industry is playing around with their product, using menthol to make the poison go down easier," explained Dr. Gregory Connolly. Menthol isn't addictive, but study authors say its cooling effect can mask the irritation of smoking, essentially making a milder experience with lower menthol levels for starting smokers. The researchers studied a 2006 survey of Americans over 12, conducted tests on menthol cigarettes and looked at internal tobacco industry papers. "The documents on Newport, which is sold by Lorillard, show that they intentionally lowered the menthol targeting young African Americans and that they were successful," Connolly said. In a written statement, Lorillard responded: "The report's conclusion that Lorillard controls or alters the menthol levels in our products to promote smoking initiation or addiction is categorically false." Phillip Morris says its product is designed to meet the taste of current adult smokers, and some in the tobacco industry are calling the study politically motivated. A bill now in the House would give the FDA the power to regulate menthol and ban other flavored additives. The Congressional Black Caucus and others are calling for a total ban on menthol. Research shows nearly three quarters of African Americans smokers use menthol cigarettes. The house is expected to act within the next few weeks. The bill is likely to pass in the house, but could face a tougher time in the senate. Republican Senator Richard Burr of North Carolina has already threatened a filibuster. Both Lorillard and Phillip Morris tell NBC News that they are in compliance with the master settlement agreement that prohibits tobacco companies from marketing to underage smokers. Enditem