What's in a Name?

Source from:  tr.itsmyiq.com Mar 13, 2008 03/14/2008

A senior Chinese politician has proposed the renaming of two 'famous-name' cigarette brands because, he says, it is improper that these products should be associated with China's image, especially once graphic health warnings are introduced, according to a Tobacco China Online report quoting the New Beijing newspaper. An Jiayao, a member of the National Committee of the Chinese People's Political Consultative Conference (CPPCC), wants changes made to Chunghwa, which means China, and Zhongnanhai, which is the name of the South Central Lake area in the heart of Beijing, now the compound of the central government of China. Earlier this month, An, who is also a researcher with the China-Academy of Social Sciences, submitted to the CPPCC National Committee a package of proposals relating to China's implementation of the World Health Organization's Framework Convention on Tobacco Control (FCTC). An urged the Chinese government to look at introducing by the start of next year health warnings, possibly including graphic warnings, taking up at least 30 per cent of both the front and back of cigarette packs. But he said that it would be improper for packs bearing names such as Chunghwa and Zhongnanhai to be adorned with pictures of 'rotten lungs'. Currently, most tobacco products on sale in China carry the warning 'Cigarette smoking is harmful to your health' on one side of their packs. An wants the government also to ban descriptors such as 'low-tar' and 'mild'. Enditem