Blumenthal: Tobacco Firm To Suspend Ad Campaign

Source from:  nbc30.com 12/19/2007

R.J. Reynolds Tobacco Company has agreed to suspend an advertising campaign coupled with illustrations that promote rock music in Rolling Stone magazine, State Attorney General Richard Blumenthal said. Blumenthal and attorneys general in at least eight other states threatened to sue R.J. Reynolds two weeks ago over the advertising for Camel cigarettes in Rolling Stone in November editions. The cigarette ads in Rolling Stone tout its "The Farm: Free Range Music" campaign and support for independent record labels while using photographic images of people in 1950s dress, farm animals, an old-fashioned tractor and furnishings like a phonograph against a farm backdrop. A spokesman for R.J. Reynolds says the tobacco company already agreed to suspend the advertising and distribution of the Web site. David Howard of R.J. Reynolds said the issue should be resolved by discussion, not litigation. Enditem