General Cigar Acquires the Flavor of Havana Honeys

Source from:  tr.itsmyiq.com Dec 11, 2007 12/12/2007

General Cigar (GC) has announced the acquisition of some assets of Havana Honeys Holdings, a privately-held company that manufactures and markets flavored cigars under the Havana Honeys brand, according to a Tobacco China Online report. But it has not disclosed the terms of the purchase. Among the acquired assets are the Havana Honeys trademark, inventory and related assets to support the premium cigar segment of Havana Honeys. Under the agreement, GC, a subsidiary of Swedish Match, will take over the production, marketing and sales of Havana Honeys flavored premium cigars, one of the three business segments under the brand. But Joe Gold, the founder of Havana Honeys, will retain the marketing and selling activities associated with the two other business segments of Havana Honeys: the 'little cigar' business and the operation of the Havana Honeys retail outlet at McCarran International Airport in Las Vegas. GC currently participates in the flavored premium cigar segment through Kahlúa Cigars Delicioso by Drew Estate, and Helix Remix cigars. Enditem