Major Tobacco Company Will Stop Print Adds

Source from:  wilx.com Nov 28, 2007 11/29/2007

A MAJOR TOBACCO COMPANY ANNOUNCES IT WILL STOP ADVERTISING CIGARETTES IN NEWSPAPERS AND CONSUMER MAGAZINES. THE "R-J REYNOLDS" TOBACCO COMPANY SAYS IT WILL STOP ALL PRINT ADS BEGINNING NEXT YEAR. THE TOBACCO COMPANY WAS UNDER FIRE FOR IT'S COLORFUL AND FEMININE CAMEL NUMBER 9 ADS,, WHICH APPEARED IN FASHION MAGAZINES----AND ANOTHER FOUR PAGE AD THAT APPEARED IN "ROLLING STONE" MAGAZINE. THOSE ADS ANGERED ANTI-SMOKING ADVOCATES WHO SAYS THEY WERE SIMILAR IN MARKETING STRATEGY TO THE OLD "JOE CAMEL" ADS WHICH WERE AIMED AT CHILDREN. THEY SAY THE TOBACCO COMPANY'S DECISION TO STOP RUNNING THE CIGARETTE ADS IN ADULT MAGAZINES WAS MADE ONLY TO STOP THE CRITICISM,, NOT BECAUSE OF A CHANGE IN MARKETING. Enditem