Advertising Spending Shriveled

Source from:  tobaccoreporter.com USA, Wednesday, June 27, 2007 06/28/2007

U.S. cigarette media spending totaled $65 million in 2005, down 94 percent from its 1985 peak of $932 million, reports Advertising Age citing data from the Federal Trade Commission. For the first time since the magazine launched its Leading National Advertisers (LNA) report in 1956, not a single tobacco company appears on the LNA roster for 2006. According to the FTC, cigarette makers today spend most of their marketing budget on in-store trade and consumer price promotion offers. Enditem