PMI to invest USD 10m in ZYN expansion

Source from:  Tobacco Reporter 04/14/2026

Philip Morris International (PMI) plans to invest approximately USD 10 million in 2026 to further develop the nicotine pouch category in Ukraine, following a USD 5 million investment in 2025, reports Interfax Ukraine.

According to the company, the funds will be used to expand its product portfolio, strengthen infrastructure, and support awareness among adult consumers.

PMI will introduce a new line of its ZYN nicotine pouches to the Ukrainian market. The “dry” pouches contain no water or glycerine, are smaller in size, and feature reduced flavour intensity. The range comprises nine stock keeping units with nicotine strengths between 1.5 mg and 6 mg. Initial supplies will be imported from Sweden.

“Over this time, we’ve seen significant growth in this category and strong interest in the product among adult consumers. The launch of this new line is the next step in our long term strategy,” said Maksym Barabash, CEO of Philip Morris Ukraine. He added that PMI estimates annual growth potential for the nicotine pouch category in Ukraine at around 20 per cent. PMI said that ZYN’s authorization for sale in the United States by the FDA supports the company’s confidence in continued investment in smoke free alternatives.