NZ Vape Industry Supports Letter Urging Government to Regulate E-Cigs

“We’ve been calling for regulation for over five years. It was promised over a year ago, and we’re still waiting. These delays and ongoing uncertainty are having a massive impact on New Zealand-owned businesses and the many Kiwis who work in them,” said spokesperson for VTANZ, Jonathan Devery.

90% of adults transitioning from smoking to vaping, rely on flavours to quit successfully.

Devery said that the vaping industry is concerned that Big Tobacco is irresponsibly targeting youth, whilst the potential of vaping for smoking cessation is being held back. Addressed to Health Minister Jenny Salesa, who has promised to introduce the Smoke-free Environments (Vaping) Amendment Bill into Parliament soon, the open letter calls for reasonable regulations.

Among the measures expected to be introduced by the Kiwi government, Salesa has indicated that a flavour ban is highly probable. Meanwhile, in line with findings by countless studies, Devery pointed out that 90% of adults transitioning from smoking to vaping, rely on flavours to quit successfully.  Enditem