<strong>China: County Subcompany Actively Participates in Water Conservation Promotion Activities</strong>

Shizong County Tobacco Subcompany of Qujing City in southwest China's tobacco-producing Yunnan Province has taken an active part in water conservation promotion and publicity activities launched by local water administration authorities, in response to water conservation calls issued by the State, and in celebration of the March 22 World Day for Water.

The local water administration authorities have launched water conservation promotion and publicity activities under the themes of "strengthening the management of rivers and lakes and construction of water ecology civilization", "cherishing water, saving water and protecting water", etc, to strengthen education about water ecology civilization meant to save water, love water, protect water, cherish water, etc.

Active participation in the activities by Shizong County Tobacco Subcompany was intended to guide the broad masses of the local tobacco growers to set themselves examples for saving water resources.

In participation in the activities, Shizong County Tobacco Subcompany, making a use of the relevant publicity carriers, exerted great efforts to publicize the importance of saving water, to enable the broad masses of the local tobacco growers to take an active part in the activities, to save every drop of water in all specific aspects of their operation, and to realistically understand the necessary of water conservation through participation in the activities.

Meanwhile, county tobacco subcompany has managed to do a good job of publicity about management and protection of water irrigation projects; extensively publicize the great significance of management and protection hereof by means of putting up slogans, distributing pamphlets on management and protection, holding symposiums, setting up warning signs, etc; further improve the system of management and protection to enhance the initiative and enthusiasm of local tobacco growers for participation in the work of management and protection; expand channels for publicity, enrich contents of publicity and innovate ways of publicity, to overcome unfavorable tendencies that some people do not well understand the great significance of water-related projects for improving the people's livelihood or have too high expectation; and actively conduct beneficial explorations for establishing effective mechanisms for participation, and guiding the broad masses of the people to enhance their understanding and voluntarily join the forces for management and protection, in order to form a favorable social morale of loving and protecting the relevant projects and promote smooth execution of water-related projects for improving the people's livelihood. Enditem