Only 11% of Iranian Respondents are Smokers

Source from:  Zawya.com (ae)  03/18/2013

Chimigi, Iran's first online research panel, has released a selection of highlights from its syndicated study, Iranian Health & Well-being. It is the sixth in a series of online studies designed to create greater transparency for both foreign and local companies on the attitudes and behaviours of Iranians consumers and professionals. The sample included 1,700 respondents who currently live in Iran and was fielded between January 28th and 31st, 2012. The full data set of the study, including 7 core demographic variables, is available upon request.
 
The study covered a variety of aspects in habits and trends associated to health and the quality of well-being of average Iranians. The majority, 81% of respondents, perceive themselves as very healthy. On a daily basis, 82% are eating fruits, 28% are avoiding soft drinks, and 47% are taking nutritional supplements. Of this last group, 81% take general multi-vitamins, while the top three preferred individual supplements are Iron (39%), Zinc (22%), and Cod Liver Oil (15%).

"Iranian lifestyles are as much reflective of modern best practices as they are of the tried and true traditions that have endured from one generation to the next," said Amir-Esmaeil Bozorgzadeh, the Managing Partner of Conovi, the parent company behind the online research panel.

Surprisingly, only 11% of respondents indicated they are smokers, 54% of which have tried to quit in the past but are still smoking at this time. In terms of regularity of minor illnesses and ailments, 36% suffer from seasonal colds and 15% from seasonal allergies. 54% state they visit a pharmacy at least once a month. When choosing their medicine, the most important factors are strength (63%), quality of ingredients (43%), brand (28%) and whether it was imported (27%).

The demographics of the audience consisted of a highly educated audience, 65% of which possess a bachelors degree or higher (15% hold a masters degree). 22% are 18-24 years of age, 49% between 25-34, and 20% between 35-54. The majority of respondents are male (75%), 46% are reportedly single, and 50% are married. 49% live in households with 3-4 people, while 39% lived with 1-2 people. Enditem