UK: Stoptober Campaign Boosts Sales Of Vape Starter Kits

Source from:  Talking Retail 10/25/2017

Sales of vape starter kits have soared by 37% year-on-year after vaping featured prominently in NHS Stoptober campaign, a leading retailer has claimed.

This year e-cigarettes are featured in the NHS’ campaign – which challenges smokers to give up cigarettes for 28 days during the month of October – as a way of phasing out tobacco rather than advocating a cold turkey approach.

Dan Marchant, director of online retailer Vape Club, said: “It’s fantastic to see the NHS finally backing vaping as a pathway to quit smoking. The industry has been backing this alternative for a long time, but with the evidence provided by Public Health England, endorsements from the likes of Cancer Research UK and the figures which are produced by Action on Smoking and Health, there can be no doubt that vaping is the most effective method to give up tobacco.

“The NHS advocating vaping as an alternative to tobacco is an enormous breakthrough and will do an outstanding amount of good for public health and tobacco control in the UK.”  Enditem