Tobacco Regs Guidance for Retailers from Imperial Tobacco

Source from:  Talking Retail 04/05/2016

Imperial Tobacco has provided new guidance for retailers around the EUTPD II and standardised packaging legislation as part of its Partnering for Success initiative.

A video offers advice to the trade on how the impending legislation is likely to affect the tobacco category - from the key differences between current and standardised packs to significant dates. It also addresses issues around potential retailer and customer confusion, as well as illustrating the many ways in which Imperial continues to support the trade's planning and preparation for transition from current packs to standardised packs.

Sophie Hogg, head of sales and marketing at Imperial Tobacco UK&I said: "Partnering for Success was created to help guide the trade through potential upcoming changes in the tobacco category.

"We believe our video offers a great way to provide further clarity around the legislation, the ways it might impact both retailers and adult smokers - and what Imperial is doing to provide reassurance and support to the trade.

"Imperial sales representatives will be sharing it with retailers during their visits, but we'd also advise that retailers share it amongst their staff to help support training and information for all." Enditem