Imperial Tobacco Launches Display Resources for Retailers

Source from:  Talking Retail 01/21/2015

As the display restrictions countdown continues for retailers across the country, tobacco manufacturer Imperial Tobacco has ramped up its level of support to the trade with the launch of a new web resource.

The new online platform which launched on 16th January can be accessed by retailers via the company's existing trade website www.imperial-trade.com　and offers retailers advice on how to prepare ahead of full display restrictions, which come into force on 6th April.

Imperial Tobacco's head of trade marketing, Sophie Hogg said, "We have been working with retailers every step of the way to ensure they are fully aware of how to be compliant as the deadline edges closer.　This new resource offers retailers a 'one stop shop', providing them with a plethora of information - all at the click of a button."

Imperial Tobacco will be continually updating the site with further content over the coming months to ensure retailers understand how to be fully compliant with the new regulations and what the penalties for non-compliancy will be; as well as providing advice on how to maximise sales in the category once the doors are installed.

Sophie concludes, "We know that retailers are often busy and don't always have time to spend with their rep, whether that is face to face or over the phone.　This web resource will ably assist time poor retailers and can be accessed 24 hours a day, seven days a week." Enditem