UK: Nicolites Signs E-cigarette Pub Deal with Enterprise Inns

Source from:  Birmingham Post  03/07/2014

Birmingham electronic cigarette manufacturer Nicolites has announced a deal with Enterprise Inns which will see the company's products sold at thousands of pubs across the country.

Enterprise Inns has more than 6,000 pubs and is encouraging landlords to stock the electronic cigarettes as an alternative to tobacco products.

Nicolites managing director Nikhil Nathwani said: "We are delighted to announce that we have agreed an exclusive deal with Enterprise Inns to stock Nicolites at thousands of UK pubs.

"It means that customers who smoke now have the opportunity to buy electronic cigarettes while they're enjoying a drink and a meal. It also gives landlords the opportunity to take advantage of the attractive margins on offer."

He added: "We are making our products available at the heart of the social smoking circle - the pub trade, which has always been very important for us. You often hear smokers say 'I only have a cigarette when I'm out drinking' and so it has always made sense for us to have a presence where even non-core smokers are tempted to have a couple of cigarettes.

"It is a major deal and, with Nicolites now being available to hundreds of thousands of drinkers, it continues the trend of e-cigarettes becoming more and more mainstream as the benefits they offer compared to tobacco encourages smokers to make the switch."

Nicolites is set to expand its product range this year in a bid to claim an increased market share of the expanding electronic cigarette market.

Last year the firm secured more than 40 per cent of the independent retailer and convenience store market and the firm's turnover increased from £6 million to £23 million. Enditem