US: Reducing Underage Tobacco Use a Priority for Retailers

Source from:  Seminole Chronicle  06/27/2013

The Florida Petroleum Marketers & Convenience Store Association shares the concerns of the public health community and other stakeholders regarding underage tobacco use. In recent years, the public health community has expressed concern that tobacco products with characterizing flavors other than tobacco are packaged, advertised and marketed in a manner that may appeal to youth.

As responsible business owners and sales people of tobacco products intended for adults, FPMA and its members have an important role in helping to prevent underage tobacco use. We take this responsibility seriously by requiring valid identification upon purchase and by monitoring any illegal activity.

FPMA also works to help reduce underage tobacco use by supporting the enactment of appropriate federal and state legislation to help prevent underage access to tobacco products, by making all tobacco product sales non self-service and supporting efforts to enhance and enforce minimum age laws.

While reducing underage tobacco use is an important goal for our members and communities, the prohibition of all tobacco products with characterizing flavors other than tobacco is not an effective way to address the issue of underage tobacco use. FPMA believes that programs such as "We Card" and "Right Decisions, Right Now," in collaboration with education from parents and teachers, help prevent underage tobacco use.

Additionally, Florida is currently considering stricter penalties associated with youth possession of tobacco. FPMA and our communities, families, friends and teachers plan to do our part and continue to encourage educational programs highlighting prevention. However, it is important to note that educational programs are in place and enforcement should take place well before children are curious to get a hold of tobacco products. Enditem