Habanos Cigars Launches New Shape into Domestic Market

Source from:  Cuban News Agency  06/20/2013

As part of a far-reaching promotional and production diversification strategy, Habanos Cigar Corporation launched a new cigar shape into the local market.

The launch of the "Rey del Mundo" shape took place on Tuesday at the Habanos Cigar shop at the Habana Libre Hotel in downtown Havana in the presence of participants at the 22nd Workshop on Cigar Marketing and Sales, and representatives of the cigar shop chain.

 The new shape will be available over the next few weeks at cigar shops in Cuba.

 Habanos' Commercial vice-president Jorge Luis Fernandez told ACN that the launch aims at developing less known regional shapes and increasing their presence in countries where they are not being marketed.

"Rey del Mundo" shape created in 1882 with great success given its nice flavor and high quality. Enditem