US: More Retailers Are Accepting Electronic Cigarettes and Allocating More Space

Source from:  San Francisco Chronicle‎  11/15/2012

Recently, IECMA (International Electronic Cigarette Manufacturers Association) has launched a survey of "retailers to electronic cigarette acceptance". The survey shows that compared with the history, more retailers have accepted electronic cigarettes, and distributed more space for them. It is also shown that retailers more favor electronic cigarettes made by first-class electronic cigarette manufacturers such as KIMREE.

 

Researcher Bonny who was in charge of this IECMA's survey said:" More and more retailers are accepting electronic cigarette. The news is not surprising, since retailer gross margins on the e-cigarettes are 25 percent higher than those on traditional cigarettes'. We expect consumption of electronic cigarettes will surpass traditional cigarettes in the next decade."
 
However, many retailers do not know electronic cigarettes; even some ones who firstly sell electronic cigarettes. And the electronic cigarette market itself is a varied bunch, the good and the bad are intermingled. So they should regard electronic cigarettes quality as the most important consideration factor when they are purchasing electronic cigarettes.
 
"In this aspect, Wal-Mart and 7-11 works very well. I heard that they only cooperate with first-class electronic cigarette manufacturers, like KIMREE. Because they believe first-class electronic cigarette manufacturers emphasis in quality control while they also have a more stable supply ability. Especially KIMREE has applied to the lean production management, and used XRFA, GCMS and other high-end testing equipment to strengthen quality control. I believe such manufacturers must be responsible and are worthy of long-term cooperation," Bonny added. Enditem