Chinese Cooperation Goes on European Markets in Cigar Sales

Source from:  TobaccoChina Online 02/13/2012

China Tobacco Chuanyu Industrial Co., Ltd. - the regional operator of the tobacco industry in southwest China's Sichuan Province and Chongqing City - has recently shipped 760,000 cigarillos it produced in cooperation with Dutch cigar supplier Royal Agio Cigars to European states including The Netherlands, France and Belgium, for sales on taxable markets there. This development signifies official entry into European markets of cigar products manufactured by China Tobacco Chuanyu Industrial Co., Ltd. in cooperation with Royal Agio Cigars. In efforts to make breakthrough in cigar production in China, China Tobacco Chuanyu Industrial Co., Ltd. has over recent years been actively promoting foreign cooperation to significantly improve the quality, flavor and image of its cigar products, while intensifying efforts to promote product research and development, market development and competitive brands development. In 2008, China Tobacco Chuanyu Industrial Co., Ltd., with the care and support of the State Tobacco Monopoly Administration, signed a framework agreement on technological cooperation with Royal Agio Cigars, in launching bilateral cooperation in raw materials acquisition, products manufacturing, marketing, technological support, etc. In February 2010, the two sides signed concrete cooperation agreements, and held many rounds of talks to exchange views on products manufacturing, raw materials acquisition, flavor, size, packaging, etc. As a result, the two sides have cooperated in developing six cigar products, which were presented to domestic markets in early 2011. Through concerted efforts of both sides, four of the six cigar products are going on taxable markets in Europe this time. It was reported that the four cigar products going on European markets this time are respectively Great Wall Mini Cigarillos (International Regular), Great Wall Mini Cigarillos (International Vanilla), Great Wall Cavalier (International Regular) and Great Wall (International Vanilla) developed and produced in cooperation between the Great Wall Cigar Factory of China Tobacco Chuanyu Industrial Co., Ltd.and Royal Agio Cigars. The official entry into European markets of the four cigar products this time means yet another breakthrough achieved by China Tobacco Chuanyu Industrial Co., Ltd. in selling its cigar products to international markets after it preliminarily presented cigar products to European markets in late 2010. Enditem