The HongyunHonghe Tobacco Group in southwest China's tobacco-producing Yunnan Province held its 2010 annual marketing conference on March 2, summing up the work of marketing in 2009, and making arrangements for the work of marketing in 2010, in accordance with the strategy for the development of brands over the next five years and on the basis of analyzing the economic and marketing situation in 2010.
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Attending the meeting were the president, vice-presidents and other leaders of HongyunHonghe, including Zhu Shaoming, Wu Yi, Xu Liwei, Bi Fenglin, Zhu Junying, Wei Zhigang, He Guogang, Li Heng, Feng Bin and Wang Jiashou.
President Zhu Shaoming delivered a keynote address to the meeting, in which he fully affirmed the work of marketing in 2009, and raised new requirements for the work of marketing in 2010. He said that, firstly, it is imperative to clearly understand the current situation and proceed with confidence, and that, secondly, it is essential to be practical in promoting the work of marketing to a higher level.
Zhu pointed out that in 2010 - the year before the start of the 12th Five-Year Plan period (2011-2005) for China's socioeconomic development, the HongyunHonghe Tobacco Group has formulated its five-year strategy for the development of brands in accordance with the brands development planning of China's tobacco industry for the 12th Five-Year Plan period.
As the work of marketing is the core and the most important part of all work of the group, it must be planned closely in accordance with the development targets of the group.
"In practical work of marketing, we must clearly and accurately understand changes at the marketplace, correctly grasp the orientation of policies, face up to the pressure of development and keep promoting marketing coordination and marketing management while managing to strengthen construction of the marketing center."
Zhu finally summarized characteristics of the work of marketing in 2010 with the expressions of "great responsibility, arduous task and glorious mission", and urged the marketing personnel of HongyunHonghe to make new merits in a next round of development of the group.
At the meeting, Chief Inspector Ma Zongze of the Marketing Center of HongyunHonghe delivered an annual working report on marketing, entitled Anticipation of Great Development of Brands, Acceleration of Systemic Transformation, Extraordinary Breakthrough and Striving for Promotion to Higher Levels.
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In the working report, Ma said that in 2009, the work of marketing turned for the better, with the management of brands becoming increasingly successful, with the momentum of development turning increasingly powerful, with the work of advertising promoted to a higher level, with the policy environment becoming more favorable, and with both efficiency and vitality increasing to some extent, which gave rise to the development of a situation of "specific thinking, accurate planning, fast operation, practical working, remarkable achievements and good appearance", and which contributed to paving the way for successful operation in 2010.
Ma emphasized that in carrying out the work of marketing in 2010, efforts will be made to closely follow the targets of the strategy for the development of brands in the 12th Five-Year Plan period of both the tobacco industry of China and HongyunHonghe; ensure the development of the Yunyan cigarette brand and the Honghe cigarette brand, growth of both taxes and profits, and increase of the output of Grades One and Two cigarettes; adherence to the principle of using the concept of brands management to guide the practice of marketing, the principle of leading structural growth and increase of efficiency with the strength of brands, the principle of managing reform of the structure of brands at the marketplace with stability of market shares, the principle of speeding up the development of brands with systems and mechanisms, and the principle of realizing coordination between existing innovation and new innovation; and exertion of efforts to realize a shift from steady growth onto rapid growth, a shift from balanced development onto breakthrough at key points, a shift from conventional marketing onto accurate marketing, and a shift from conventional management onto highly efficient management. Enditem
