HongyunHonghe Tobacco Group Meets on Marketing

Source from:  HongyunHonghe Group 07/15/2009

The HongyunHonghe Tobacco Group in southwest China's tobacco-producing Yunnan Province held a meeting from June 30 to July 8 on the work of marketing for the second half of 2009, to sum up the work of marketing in the first half of the year, and specify major targets for marketing in the second half of the year.

In an address to the meeting, President Zhu Shaoming of the HongyunHonghe Tobacco Group said that 2009 is the first year of formal operation of the HongyunHonghe Tobacco Group following its incorporation in 2008 on the basis of the merger of the Hongyun Group and the Honghe Group, and also a year in which the HongyunHonghe Tobacco Group faces new challenges under a new situation. In accordance with the arrangement and planning by the State Tobacco Monopoly Administration and Yunnan Provincial China Tobacco Industry Corporation, the HongyunHonghe Tobacco Group will strive to promote systemic, managerial, marketing and technological innovation, and promote steady growth of all economic indexes, in order that the group will be in a trend of development with growth in efficiency, coordinated development of production and marketing, structural improvement and strengthening of capacity. Zhu said that to well fulfill all the production and marketing targets for 2009, efforts must be made to practically promote scientific development, brands development, marketing, technological innovation, products quality, basic management, guarantee of raw materials supply, security and stability to a higher level, with the focus on maintaining the reputation of brands with high quality of products, maintaining stability of prices by controlling the output, improving the structure of products and increasing the efficiency. On the work of marketing, Zhu expressly proposed that importance be attached to predicting changes in demand, strengthening coordination between manufacturing and commercial enterprises, strengthening the development of competitive brands, strengthening control over marketing, strengthening the development of marketing by the entire sales staff, strengthening the development of sales terminals, and strengthening the development of human resources for marketing. Enditem