Golden Deer Cigarettes go on Taxable Market in the Philippines

Source from:  sh-tobacco.com.cn 10/06/2008

The 10mg Golden Deer brand cigarettes manufactured by China's Shanghai Tobacco Group successfully went on the taxable market in the Philippines on September 5, as a result of its efforts to strengthen the development of international markets. Since the second half of 2007, Shanghai Tobacco Group has been taking steps to implement its strategy of turning Golden Deer into a major international cigarette brand. After succeeding in developing key taxable markets in Taiwan of China, South America, the Middle East, Australia and other countries and regions, Shanghai Tobacco Group managed to step up development of the taxable market in the Philippines by strengthening coordination with local dealers, and had the 10mg Golden Deer go on the taxable market in the country. In enabling the 10mg Golden Deer to go on the taxable market in the Philippines, the import-export arm of Shanghai Tobacco Group made a great deal of efforts to make preparations, including market surveys, marketing planning, trademark registration to protect the intellectual property rights, advertising image designing, media publicity, retail stand designing, admission and training of sales representatives and formulation of marketing schemes. According to information on its sales on the local taxable market over the past more than two weeks, Golden Deer, as a high- and medium-grade cigarette product on the local market, has won favor from young consumers in terms of both packaging and flavor. Enditem