Shanghai Tobacco Group Presents New Product to Beijing Market

Source from:  tobacco.gov.cn 04/29/2006

Shanghai Tobacco Group - a key Chinese tobacco manufacturer - has presented a new product of its time-honored Red Double Happiness brand family to the cigarette market in Beijing City. Known as North Red Double Happiness, the new cigarette product was developed by Shanghai Tobacco Group after it spent nearly half a year visiting more than a dozen cities in north China to investigate the demand and favor of cigarette consumers in north China. In conducting the investigation, the research and development as well as marketing departments of Shanghai Tobacco Group successively made three rounds of tests of sample products, and extensively solicited opinions and suggestions from tobacco experts, retailers and consumers in all the regions concerned, succeeding in developing North Red Double Happiness particularly intended for cigarette consumers in north China. On April 19, Shanghai Tobacco Group held a ceremony in Beijing City to inaugurate the sale of North Red Double Happiness at the cigarette market in Beijing City while marking the 100th birthday of the Red Double Happiness brand family. It was reported that North Red Double Happiness will also successively go on markets in other cities in north and northeast China including Hohhot, Changchun, Jilin, Xi'an and Shijiazhuang. Enditem